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Transitioning into the CEO or a senior executive role can be a daunting process especially if the company has been through major changes and there is a sense of skepticism among employees. A strategic communications plan is critical to rightly position the senior executive initially within the organization and eventually externally.  This involves an integrated approach involving digital and in-person communications directly from the new executive to his/her employee-base. Establishing trust and a clear understanding of the new CEO’s vision right off the bat is critical to the company’s success. Priya has helped Fortune 100 executives and CEOs of large non-profits successfully transition into their new roles with a well thought-out strategic communications plan.

Once you have attained the position of a CEO, you have also appointed yourself as your organization’s lead spokesperson. You will have to address your employees in a manner that inspires them to go above and beyond. You are now expected to speak at industry events. You are also the key person the media wants to speak to during milestone moments for your company. Let’s be honest, we are all not born natural speakers. Investing in speaker training can help you become that powerful voice that you need to be. Priya can help you with techniques that drive clarity of thinking, message formulation, intonation and delivery. Speaker and/or media training is highly recommended every six months even if you consider yourself the best of the best.

As a leader in your field and in your industry, you have a wealth of knowledge and wisdom that is worthy of being shared with your target audiences. This helps in strengthening your company’s brand awareness, reputation and ultimately drive customer loyalty. An executive’s personal brand (online and offline) needs to be strategically built and carefully managed in a manner that is authentic, purposeful and inspirational. This requires a communications strategist that understands different leadership styles, what makes them unique while also having a deep expertise in different thought leadership platforms (social media, earned media, industry events) to build a strong personal brand for them. With CEO Communications LLC, you can leave it to the expert to build and strengthen your profile as a thought leader so you can stay focused on running your business successfully.

A CEO’s role as a company spokesperson during a crisis can make or break the brand’s reputation and his/her career. Companies do make mistakes. Data breaches, product recalls, life-threatening emergencies have become a part of running a business despite all security measures. But how a crisis is handled, especially how the company spokesperson communicates with transparency, immediacy and empathy could prevent long-term negative implications to the brand. Priya has a strong grounding in crisis communications and worked at Burson-Marsteller, world’s top crisis PR agency where she counseled senior executives on high-profiled crisis situations. Her unique expertise lies in leveraging social media to help senior executives communicate in a timely manner during a crisis. Priya was recognized as “Top 25 Women in Social Media,” in 2013 by TopRank Marketing for her work in successfully helping brands respond to a crisis.